It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page. You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page.
When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page. On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase.
Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site. High-volume keywords can be attractive, but also check keyword difficulty (KD %). But it can be a great way to get them to share your content with their audience. As you can see, we got a backlink (and a handful of targeted visitors). To check your site’s loading speed, head over to PageSpeed Insights.
Marketing Against the Grain
Image optimization is important in helping your page rank better for SEO. Visuals are one on-page SEO element that you can use to improve your site’s ranking. It’s a great way to keep your audience engaged and interested on your page. Google will think that your page is not helpful to your audience, so they will rank your page lower for that keyword.
Consider the User Experience
But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description. The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword SEO Anomaly “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”.
For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025. Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search. They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog.
Start your keyword research
- Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results.
- Or when you’re using a term you don’t have your own article on already, but you want to provide a useful resource for your readers.
- Google’s core algorithm is designed to reward sites that provide a better user experience.
- Well-crafted meta descriptions can improve click-through rates from search engine results pages.
Quality and relevance are two key factors contributing to your content’s effectiveness. High-quality, relevant content matches readers’ search intent and is crucial for on-page SEO. This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally.